How different are the values of Generation Y? What are their motivations? Those born between 1980 and 1999 are known as Generation Y or as Millennials. There are over two billion people in this bracket which accounts for 86% of people in the emerging markets. This generation will by 2025 make up 75% of the global workforce. Millennials are digital natives and doesn?t really connect to a time where the current technology didn?t already exit. This seems to have set a trend that Generation Y are naturally entrepreneurial. Generation Y take a different view of work to those in Generation X. If you were born between 1964 and 1979, you are part of Generation X or the baby boomers. Strictly speaking Generation X outspend other generations as they have the most financial power. Generation X tended to continue to work in the same job for all of their live. This applies to 84% of baby boomers, whereas generation Y tend to have continued in education rather than straight to work from compulsory School. As graduates millennials intend to switch careers more often during their working lifetimes, and want to take career breaks within the first five years after university.
